Core Speciality

Every Seat Becomes the Front Row

IMAG — Image Magnification — puts your performers, speakers and presenters on the big screen in real time: crystal clear, perfectly cut, broadcast quality. From festival mainstages to arena tours and corporate conferences, we make sure the back row sees every moment the front row does.

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15+
Years in production
500+
Live events delivered
100%
Broadcast-quality crews
What Is IMAG?

Image Magnification, Explained

IMAG is the big screen relay you see either side of the stage at festivals, arena shows and large conferences — a live, multi-camera cut of the performer or speaker, mixed in real time and pushed straight to screen. Done well, it's invisible: the audience simply feels closer to the stage, whichever seat they're in.

  • Multi-camera live vision mixing, cut in real time
  • Broadcast-spec cameras, lenses and vision-mixing kit
  • Experienced camera operators and vision mixers, not just kit hire
  • Seamless integration with your existing screens, staging or AV supplier
IMAG screen relay showing a performer live on the big screen at a festival show
Cram Media UK — Live IMAG, on site
Why It Matters

Built to Sell the Whole Room

A big screen is only as good as what's feeding it. Here's what a professional IMAG crew brings that a single fixed camera never can.

01
🎯
Every Seat, Front Row

Crystal-clear real-time magnification for arenas, festivals and theatres — no craning necks or squinting from the back.

02
🎦
Broadcast-Grade Crews

Experienced multi-camera operators and vision mixers who've worked major festival and arena stages.

03
🔗
Seamless Show Integration

We slot into your existing production, working alongside lighting, sound and your AV or screen supplier.

04
📈
Scales to Any Audience

From a 200-seat conference to a festival mainstage — the same broadcast-quality standard, every time.

05
🖥️
Full AV Partnership

Happy to run the whole screen package end-to-end, or simply supply IMAG cameras and crew into someone else's rig.

06
🤝
Trusted, Repeat Clients

Festivals, arena tours, corporate conferences and awards ceremonies who book us again and again.

How We Deliver It

From Brief to Big Screen

01
Consultation & Survey

We talk through your stage, screens and schedule, and review the site or plans ahead of the day.

02
Kit & Crew Confirmed

Broadcast-spec cameras, vision-mixing kit and an experienced crew assigned to your event.

03
Rig, Test & Show Call

We rig in, test feeds with your AV and lighting teams, and run a show call before doors open.

04
Live Show Coverage

Multi-camera vision mixed live throughout your event, cut in real time onto the big screen.

Who It's For

Built for the Big Stage

🎪Music Festivals & Mainstages
🏟️Arena & Stadium Tours
💼Corporate Conferences & AGMs
🏆Awards Ceremonies & Graduations
🚀Product Launches & Brand Events
🎭Theatre & Large-Scale Productions

Ready to put your show on the big screen?

Tell us about your stage, your screens and your date — we'll take it from there.

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hello@crammedia.uk 0191 722 1028 North East England, UK
Questions

IMAG FAQs

What exactly is IMAG (Image Magnification)?

IMAG stands for Image Magnification — the live, multi-camera video feed shown on big screens either side of (or above) a stage. It's mixed in real time by a vision mixer, cutting between camera angles so the audience always has a clear, close-up view of the performer, speaker or presenter, no matter how far back they're sat.

What kind of events is IMAG suitable for?

Anywhere the audience is bigger than the stage: music festivals and mainstages, arena and stadium tours, corporate conferences and AGMs, awards ceremonies, graduations, product launches and large theatre productions. If people at the back can't see faces clearly, IMAG earns its keep.

How many cameras and crew do you provide?

It depends on the size and layout of your event. A smaller conference might run on two cameras and an operator; a festival mainstage could need a full multi-camera crew with a dedicated vision mixer. We'll recommend the right set-up once we know your stage, audience size and brief.

Can you work alongside our existing AV or screen supplier?

Yes — this is one of the most common ways we work. We supply the IMAG cameras, crew and vision mixing, and feed our clean output straight into your AV supplier's screens, LED wall or broadcast desk. We're used to slotting into someone else's production without adding friction on the day.

Do you provide the screens as well as the cameras?

We can run the whole package end-to-end — cameras, vision mixing and screens — or simply supply the camera and vision-mixing side into a rig you've already sourced. Whichever suits your event and budget, just let us know what you've already got in place.

How far in advance should we book IMAG for our event?

As early as you can, especially for festival season and peak conference months when crew and kit get booked up fast. That said, get in touch even if your date is close — we'll always try to help if we have the capacity.

What's the difference between IMAG and live streaming?

IMAG is the in-room big screen relay for the audience physically at your event. Live streaming takes that (or a similar) production and pushes it out to remote viewers online. We offer both, separately or together — so your in-room audience and your online audience can get the same broadcast-quality coverage.

Do you travel outside the North East for events?

Yes. We're based in the North East of England but work on stages and screens across the UK, from local venues to major festivals and arena tours nationwide.